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Online Advertising Make Money From Your Website And Become An Affiliate


Information about how to get paid cash from a website when you display banner ads and text links from an affiliate program. Includes a guide to affiliate marketing and how to join an affiliate network:


It is possible to make money from your website when you display adverts to other websites, shops, services and online stores. This free article will guide you through joining an affiliate program and describe how the affiliate network and the webmaster can make money. I have been earning from websites since the year 2001 and am happy to help you make cash from your internet site. Read this affiliate marketing article to discover how it works, the secrets of online marketing and advertising and my hints and tips for affiliate marketing. Advantages and disadvantages of online advertising will also be discussed.








Affiliate Marketing


Affiliate marketing is a win win situation. You host online advertising from a free to join affiliate network such as Affiliate Future and they handle all the negotiates with the advertiser, provide and host the banners, adverts and text link ads and pay you at agreed intervals, usually monthly, though some networks do pay weekly. There are more affiliate marketing networks further below this review.

Other names for affiliate marketing are e-commerce and digital marketing.

In its simplest form affiliate marketing involves you choosing your advert, copy and pasting some html or java code and putting this on your website. But please do not make the mistake that other affiliate marketing newbies make by placing lots of banners onto your pages. The best advice I can give you is to build a site that has many pages of content articles, with photos to accompany each page. Concentrate on provided a service and site visitors will soon increase. Then carefully choose what advertisers you would like to place on the site. Advertisers are known in affiliate marketing as merchants. So if you run a fashion website then place some popular clothes shops like Next or M&S onto your pages. I would suggest no more than one banner per area of screen and do add more for larger pages.

As you develop your website and affiliate marketing career then you can progress to deep feeds and content units that are provided by affiliate networks like Paid On Results which will display eye catching images of products to buy with a description and price. Your users then click on these, hopefully buy them and then you get a commission. So for example if you run a music website then do look out for merchants like CDWOW or Amazon where you can advertise CDs and earn a commission from each sale.


Contextual Advertising


The easiest and often most profitable online advertising for both the webmaster and the affiliate network is to use contextual advertising. This is ideal for a content rich website, especially one managed easily by cascading style sheets or other management systems. All you need to do is add several html or javascript codes within your website pages and you will get paid each time a person either clicks the advert, clicks the advert and shops or even each time the ads are shown. The better contextual advertising providers will perform all three on your behalf to maximise your online advertising whilst you get busy writing new content, looking after your visitors and find new ways to get traffic to your website.








Contextual advertising is also called self serving ads for the reason that they will automatically read the content of your pages and match the content to the adverts, making them more attractive to your users and more likely to click the links. This a great advantage and makes life so much easier for you. The contextual advertising can be adjusted to size, colour, background, font, etc so that they fit into your pages and website and give you control of how each of your site pages appear.

There are few disadvantages of contextual advertising and these are easily overcome. For example on the control panel you can ban any of your competitor websites from displaying their adverts by using the competitive ad filter or ask for a specific image to appear if no adverts are available, though this is rare. The only disadvantage I have encountered with contextual advertising is when I bought a new laptop and accidentally clicked on a contextual ad within one of my websites because I was not used to the mouse pad. This is against the contextual advertising terms and conditions and can get you banned with a loss of any earnings not already paid to you. Though I quickly e-mailed the network and explained the situation and was forgiven! The advertiser was re-inbursed so no-one lost out and I have been happily working with the contextual advertiser since 2003, getting paid each month direct to my bank with easy to print off invoices for Income Tax and VAT purposes. I love writing and publishing photographs for my other sites and contextual advertising means I can do the work I love and get paid for it each money.


Other pros of using contextual ad networks is that they give you a free search banner which you can custom build to look like it appears as part of your website. It can search through your own website to help your visitors find the information they need and they can choose to search the web with it. If they then go on to click an external advert from the search result then you get paid. This is a great additional source of income from affiliate marketing and contextual advertising.








Affiliate Network


If you prefer to choose your own advertisers, banner ad and text links then another option is to join an affiliate network. Though you can off course choose to do both. One tip if you have content rich websites is to put your affiliate network advertising within the article, perhaps working in a text link so that the words flow and it seems part of the article, such as a review of the latest film with a link to buy the DVD. Then at the bottom of the page put a contextual ad. If you have not managed to encourage the reader to click the affiliate network ad by the time they have read the page or review then they are most likely to exit your website. But if a contextual advert catches their eye and has a link of interest then they may click it and earn you money.

The major advantage of an affiliate network like Paid On Results or Affiliate Future is there will be literally hundreds of advertisers to choose from. Other advantages of using an affiliate network for your banner and text link adverts is that you can gather payment from each advertiser into one easy payment. I've been using affiliate networks like Affiliate Future and Paid on Results for years and never had any payment problems. Indeed on one rare occasion when the advertiser when bust the network still honoured the payments due.

Do join as many UK affiliate networks as possible because they all have different merchants. If you have International visitors, which you can easily identify from your website statistics, then do consider joining a US affiliate network.

I have not encountered many cons of affiliate networks and marketing. They safely look after advertisers and merchants and pay promptly direct to my bank account. It is genuinely all pros when working with affiliate networks and my only regret is that I did not find out about affiliate marketing and advertising sooner!



The affiliate network will give you an agreed percentage of sale or a commission based on the number of people you send to join a website. There are further rewards for top performers and high traffic websites who deliver more registrations. The affiliate network will then get an agreed amount from the advertiser from which they pay you and take off their percentage for doing the hard work behind the scenes such as negotiation percentages, discount codes to help affiliates drive traffic, banner creation, etc. Some affiliate networks also charge an override or set up fee to the merchant.


Affiliate Program

So hopefully by now you have joined an affiliate network to have a look to see how you can make money online from your website. You will have had to give your personal details like name, address, telephone number, url of your homepage, site visitors, description of your website, bank or building society details or the name to put on your cheque. Now all you need to do is find an affiliate program to suit your website. Do check your site statistics and read which keywords people type into search engines to access your site. You should use this information to choose an appropriate affiliate program. Look for merchants that keep their affiliate program links fresh and updated. So if it is Christmas and they still have Easter adverts then you may be better choosing another affiliate program. Do contact the affiliate network for advise. Most are helpful and will be happy to give you advise to help you make money. Remember affiliate networks only make money if you do.






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Banner Ads

There are generally two types of adverts: banner ads and text links. We will discuss banner ads first. These are copy and pasted from the affiliate network platform using html or javascript code. There are many banner sizes and these range from 120 x 60, 120 x 240, 120 x 600, 234 x 60, 468 x 60, 728 x 90, 160 x 600 and 300 x 250 so you will usually be able to find a size to fit your website. If not most networks and merchants will be happy to work with you to create a banner that fits the style and format of your site.

Most banner ads will automatically open into a new window so that you do not loose your site visitors. Those that do not can be customised by adding the html code target="_blank" or target="_new" to open a link into a new window.

Do give consideration to the banner size so that it looks nice on your website without dominating the page. Visitors do get banner blind so do change them every now and then to keep them fresh looking, especially at seasonal times like Valentines Day and Xmas.

Many affiliates find that they get a better sales conversation if they avoid banners that have the url or telephone number of the merchant on them. That way visitors have to click an ad to find out more about the advertiser.

Common placements for banner ads are at the top of a page or down the side. Higher click throughs can be accomplished if the banner ads are placed within the editorial of a page. The smaller 234 x 60 ads are useful to divide paragraphs of text.


Text Links

Text links are far easier to work into an editorial, much like I have done for Paid On Results and Affiliate Future further above this article. The advantages of text links is that you can pre sell the benefits of clicking the link whereas the banner ads have to sell themselves through creative images.

Most affiliate networks offer text links where your tracking code is inserted and you can add your own clickable text.

Whichever method of adding online advertising to your website you use do add a tracking code to help you identify where you make the sales or registrations. You can then identify which linking methods work better for your websites. I've used the plural for website there because as you develop your digital marketing career you should try and build as many websites as you can easily manage to run. This will vastly increase your earnings, especially if you rely on natural search engine placement to get visitors for free. If you are paying for clicks then you should concentrate on the bids you pay for certain keywords and which convert easily.


Another thing to consider is the cookie length of each network or merchant. Some networks like Affiliate Future will have a standard 30 day cookie length for all their merchants whilst others have cookie lengths from one day to 90 days. There are also merchants who offer lifetime revenue and this should form part of your online advertising portfolio. Each time an internet user clicks on an online advert a cookie is placed on their PC. Affiliates call this burning a cookie. This is your trackable link for when the user hopefully goes on to register at the site or buy products from an online store. If the person does not click on another affiliates cookie then they are your e-customer for the length of the cookie. One disadvantage of cookies is that programmes like ad-aware will remove them from a persons computer and you loose any potential sales. This is why some affiliates prefer contextual advertising because they earn their money instantly. Others take their chances with cookies because commissions can be higher. Take the example of someone shopping at an electrical store for a quality television and pay £2000 and you get 5% commission. That works out at a whopping £100 sale. So there are risks, advantages and disadvantages to consider in affiliate marketing. The ideal position is to use a bit of everything and spread the risk or chances of sales. y studying your log files and stats you will soon be able to work out where to place what links for which advertiser.


Recommended Courses

The courses Writing For The Web and Web Page Designer from ICS are designed to help you create a web site using HTML code and WYSIWYG editors (What You See Is What You Get), teaches you to upload your website so it is live on the web and how to submit your url to search engines and learn how to write effective copy.

Hopefully I have answered all your online affiliate marketing questions. If not feel free to use the contact me details on the right for more help. Online advertising is a great way to make money from your website when you become an affiliate. With a bit of thought and planning you can soon get paid cash from a website when you display banner ads and text links from an affiliate program and network.



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